© 2019 by VIA International

CHANNEL STRATEGY AND MANAGEMENT

ROUTES TO MARKET

PUBLICATIONS

 

We have published a number of books on the topics of sales and marketing channels,  distribution strategy and management

GTDC ACCREDITATION

The Global Technology Distribution Council​ is the industry consortium representing the world's leading IT distributors. GTDC members drive more than $130 billion in annual worldwide sales of IT products, services and solutions through dynamic business channels. The GTDC has partnered with VIA & Quadmark to offer tiered accreditation in Technology Distribution skills.

 

Sales and Marketing Channels
In this book, now in its third edition, our Chairman, Julian Dent, and Michael White of Quadmark shows how to build and manage distribution strategy. This book takes a multi-sector approach with an entire new series of specialist sections. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.

The GTDC has partnered with VIA 

to offer tiered Accreditation in

Technology Distribution skills.

This is aimed at enabling vendor & distributor teams to optimize partnerships and bottom-line value when working together.

There are currently two tiers: Certificate for those involved indirectly or very new to Distribution or business models and Diploma for those working directly with or for Distributors.