CHANNEL STRATEGY & MANAGEMENT
VIA International publishes titles focused entirely on marketing, distribution and sales channels. Our unique edge is a deep understanding of channel business models built from direct engagement with channel partners.
Sales and Marketing Channels
In this book, now in its third edition, our Chairman, Julian Dent, and Michael White of Quadmark shows how to build and manage distribution strategy. This book takes a multi-sector approach with an entire new series of specialist sections. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.
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