CHANNEL STRATEGY & MANAGEMENT
Sales and Marketing Channels
In this book, now in its third edition, our Chairman, Julian Dent, and Michael White of Quadmark shows how to build and manage distribution strategy. This book takes a multi-sector approach with an entire new series of specialist sections. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.