It is surprisingly hard to find really useful information about routes to market and the theory and practice of channel management! That's why VIA co-founded the Routes to Market Association and continues to underwrite its costs and activities. The Routes to Market Association exists to help. It is a forum where you can learn best practice. It offers a chance to meet and network with managers in other companies and other industries, who face the same issues as you. It offers you the latest insights from the world’s leading academics and consultants. A not-for-profit organisation, the RTMA has a unique pan-industry slant. Its members are drawn from industries ranging from IT, pharmaceuticals, oil, chemicals, financial services and white goods. If you are a senior manager, in any industry sector, tasked with marketing, channel marketing, alliances or the formulation of routes to market strategy, you probably qualify for free membership. Members receive a quarterly journal and can also attend workshops and conferences on a range of burning issues. The RTMA also serves as a bridge between industry and the academic and consulting communities.

The benefits of RTMA membership are extensive, ranging from wonderful net-working opportunities to the ability to keep abreast with the latest thinking on routes-to-market issues. As a member you receive: Quarterly routes to market journal The chance to attend great conferences and workshops where the emphasis is on ensuring you really come away with new insights and knowledge Findings of RTMA commissioned research reports Information on all forthcoming conferences and workshops The ability to contact other people facing your issues through the RTMA website Access to an extensive library of resources on the RTMA website A chance to network with your peers at a range of conferences and workshops To join the RTMA call the membership secretary on:   +44 (0) 207 585 3399 or visit our website www.the-rtma.com