Retailers have become increasingly dominant in the fight for share of the the customer's wallet. Vendors are faced with margin sapping demands to secure any space at all on the retailer's shelves (real or virtual). But it needn't be this way. Even the world's biggest retailers have needs which vendors can help them address to create additional value for the end consumer. VIA has worked with a number of vendors to create the strategic partnerships with retailers which deliver advantage for both parties. The articles below share some of the insights necessary to achieve effective, committed partnerships with the retail channel. To find out more, contact Michael White at +44 207 585 3399 or at mwhite@viaint.com.