Who we are
VIA’s consultants combine blue-chip consulting expertise with hands-on line management experience from Fortune 250 companies.
Julian Dent is Chairman of VIA International. He also leads their Technology Media and Telecommunications (TMT) industry team. He has over 20 years experience in TMT distribution throughout the world, specialising in channel strategy and implementation, working at global corporate and regional levels. His clients include, Hewlett-Packard, IBM, Intel, Microsoft, Orange and SGI.
In addition, Julian is VIA's franchise channel expert, having led the global strategic planning process for Subway for over 10 years and been responsible for ensuring the strategies are implemented to deliver business results.
As well as global corporate experience, he has helped many fast-growing businesses to address the challenges of taking new technologies to market and embracing multiple channels across multiple geographies.
Julian is a regular speaker at conferences including Distree, The European Technology forum, Cranfield University School of Management and is frequently asked to chair Partner Advisory Boards for his clients.
Guy Swarbrick is an Associate of VIA International with over 20 years experience in the IT industry, specialising in channel marketing and has worked with VIA for 14 years. In that time he has been involved in a wide range of strategy and implementation route-to-market work with clients including, Hewlett-Packard, Siemens, Canon, Microsoft, Ingersoll-Rand and Orange.
A former journalist, Guy was Editor of Personal Computer World, the UK's leading computer magazine. Prior to joining VIA, Guy worked for Dell, where he was responsible for channel marketing for Direct and Indirect channels and for Microsoft.
Guy has an MBA from the Open Univeristy Business School and is a Member of both the Chartered Management Institute and the Chartered Institute of Marketing. He is a regular speaker at Association of MBA, CIM and IT industry events.
Michael White is an Associate of VIA International and heads the consumer business practice.
Michael has 20 years consulting experience in the commercial and consumer market spaces, working with clients at worldwide and regional level on Marketing and Channel Strategy, Key Account Management, Channel Management and Return On Marketing Investment. Michael's prime focus over the last 10 years has been on the retail and consumer marketplaces, with projects in all major world markets, but with particular focus on Europe. Michael’s recent clients include Apple, Electrolux, Fujitsu-Siemens Computers, Groupe SEB, Hewlett-Packard, Logitech, Microsoft, Nokia, Publicis Groupe and SanDisk.
Michael has an MA from the University of Cambridge and is a Member of the Chartered Institute of Marketing and an Associate Member of the Chartered Institute of Personnel Development. He speaks fluent French, Italian and German and has extensive experience of working in cross-national teams, both within clients and across clients and their channel partners.
Rosemary Wyatt is an Associate and founder member of VIA International. She has over 20 years consulting experience working across many industries where she advises on the organisational challenges of implementing channel management. She specialises in applying her skills in channel relationship managment, change management, communications and training to ensure that channel managers have the necessary skills to implement channel strategies effectively. An experienced facilitator and project manager, she has recently overseen the roll out of global training and change programmes using multimedia technology. Recent clients include Subway, Stannah, Hewlett Packard and BP Castrol.
Rosemary has a BA(Hons) in languages and a post-graduate qualification in education and training, specialising in distance learning. She is an Associate of the Institute of Personnel and Development.