VIA’s consultants are self-confident, engaging and collaborative. Working with them is energising. They aim to deliver top quality client service, without surprises and with full transparency of the process, progress and issues of the work. They are objective, forthright and honest in their observations and opinions, whilst being sensitive to the context and culture of the client. They demonstrate intellect, dedication, rigour and a passion for their work, thinking clearly and deeply and sharing the load and responsibility for meeting standards and deadlines.

Julian Dent is Chairman of VIA International. He also leads their Technology Media and Telecommunications (TMT) industry team. He has over 20 years experience in TMT distribution throughout the world, specialising in channel strategy and implementation, working at global corporate and regional levels.  His clients include, Hewlett-Packard, IBM, Intel, Microsoft, Orange, SGI, and Subway. In addition, he has helped many fast-growing businesses to address the challenges of taking new technologies to market and embracing multiple channels across multiple geographies.

Julian is a regular speaker at conferences including EuroChannels, The European Technology forum, Cranfield University School of Management and is frequently asked to chair Partner Advisory Boards for his clients. He sits on the Advisory Boards of Granville Baird Capital Partners and the INSEAD-Hewlett-Packard Management Academy. He is the co-founder and a Director of the Routes to Market Association.

Guy Swarbrick is a Director of VIA International with over 20 years experience in the IT industry, specialising in channel marketing and has been with VIA for 9 years. In that time he has been involved in a wide range of strategy and implementation route-to-market work with clients including, Hewlett-Packard, Siemens, Canon, Microsoft, Ingersoll-Rand and Orange.

A former journalist, Guy was Editor of Personal Computer World, the UK's leading computer magazine. Prior to joining VIA, Guy worked for Dell, where he was responsible for channel marketing for Direct and Indirect channels and for Microsoft.

Guy has an MBA from the Open Univeristy Business School and is a Member of both the Chartered Management Institute and the Chartered Institute of Marketing. He is a regular speaker at Association of MBA, CIM and IT industry events.

Michael White is a Director of VIA International and heads the consumer business practice.

Michael has 20 years consulting experience in the commercial and consumer market spaces, working with clients at worldwide and regional level on Marketing and Channel Strategy, Key Account Management, Channel Management and Return On Marketing Investment. Michael's prime focus over the last 10 years has been on the retail and consumer marketplaces, with projects in all major world markets, but with particular focus on Europe. Michael’s recent clients include Apple, Electrolux, Fujitsu-Siemens Computers, Groupe SEB, Hewlett-Packard, Logitech, Microsoft, Nokia, Publicis Groupe and SanDisk.

Michael has an MA from the University of Cambridge and is a Member of the Chartered Institute of Marketing and an Associate Member of the Chartered Institute of Personnel Development. He speaks fluent French, Italian and German and has extensive experience of working in cross-national teams, both within clients and across clients and their channel partners.

Rosemary Wyatt is a Director and founder member of VIA International. She has 16 years consulting experience working across industries where she advises on the organisational challenges of channel management. She specialises in applying her skills in change management, communications and training to ensure that channel strategies are implemented effectively. Recent clients include Hewlett Packard, Cisco Systems, Glaxo Wellcome, ING Barings.