Primary Care Organisaions (PCOs) have fast developed into a key customer for the UK pharmaceutical industry. VIA runs an annual PCO Account Management Survey which provides a rich source of insight into this ever changing environment and the role of account management.

Now in its fourth year, the report provides sponsor companies insights into current priority issues for their customers, how their customers wish to be serviced in terms of account management, how well it is performing vis a vis their competitors, key trends, customer priorities and market changes.

Sponsors include major industry players such as BMS, GSK, Janssen-Cialg, Lilly, Pfizer & Wyeth.