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"We chose VIA over their competitors because they showed a genuine interest in our business and the project itself. They were able to combine change management skills with international distribution experience and a business modelling capability."Bill Schettini, Chief Marketing Officer
Subway, the quick service sandwich restaurant chain are now bigger than McDonalds in North America. Their goal is to achieve the same success in the rest of the world.
We have worked with the founder and executive team of Subway on its Worldwide Strategic Plan over five years. After helping them put together their first plan in 2002 and support implementation in 2003, we have been back to review progress in 2004 and conduct a major recaliabration in 2007. This has entailed developing country plans and regional plans to leverage the new organisational structure established since 2002.
In the period since the first Worldwide Strategic Plan, Subway has exceeded its strategic goals including adding over 4,000 restaurants outside North America in just four years and now is on track to surpass its 2010 goals expressed in terms of franchisee profitability, customer experience and business development.
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