The Second Edition of VIA Chairman Julian Dent's book Distribution Channels is now available from Kogan Page and Amazon.
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Also available in Kindle format and in Chinese, Arabic and Russian language editions

Welcome to VIA International

VIA International is a management consultancy focused entirely on marketing, distribution and sales channels. We work in business-to-business and business-to-consumer channels, and have special expertise in sectors where these overlap. As well as typical direct, one-tier and two-tier channel models, we also have extensive, practical knowledge of the franchise model.

Our unique edge is a deep understanding of channel business models built from direct engagement with channel partners. We combine professional financial expertise with over twenty-five years’ experience in channel management. We apply this economic channel insight to help our clients build strategic, higher performing channels and account relationships that deliver more, profitable business.

We are a boutique consultancy, which means the people you meet are the people you work with. All of us are experienced professionals with a passion for working with clients to solve their problems or inject a niche expertise. All of us have worked around the world, and understand the need to tailor solutions to be relevant to local markets. We're willing to invest in understanding the issuses before asking our clients to commit to hiring us.

We work across a wide range of industry sectors and business types so we can share insights that draw on the best practices, regardless of sector. We have worked with all types of products, services, solutions, after-market products, capital assets and franchises. Our clients range from market entrants to global industry leaders.

To contact us call Julian Dent on +44 1442 863389 or +44 208 899 7333 or email him at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 
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VIA's Guide to Understanding the Technology Distribution Business developed for
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Global Technology Distribution Council is now available to download